Who is Lillelove / La Romi


We started out as just Romi and Matt wanting to find a way to spend more time together as we looked to start a family. Matt working in film and TV, Romi working as a surgical nurse meant time apart was often and with minimum 12 hour shifts for both.


Now getting into business is definitely not for those wanting more free time and so even while Romi was pregnant we were shipping orders and handwriting notes to every order (like we still do today) we worked right up till Emma was born. 

Starting as parents we got first hand experience of the sudden drop of communication and leadership new parents look for. Of course everyone's journey is different but it helps to have some reference of where you might be heading.


Learning and growing rapidly has had it's challenges but we don't work 90 hours a week just to build a shop but a real vehicle for the change we want to see in all stores.


This is only the start of a life long mission to build an iconic brand built on the little heart above our i in La Romi. Truly caring about not only our suppliers and brands but right through to the customer.


Handcrafted in Spain


We have been working together with one of the most pretigious brand of handmade dolls in Spain. Nines d'Onil has a rich history designing and manufacturing hight quality dolls. 

Quality Assurance


These will be all inspected and shipped in the best condition possible.